The benefits to a business of maintaining good relations with the media are well known and this activity is generally widely accepted as a sensible thing to do. But, if media activity is mismanaged or an unforeseen chain of events start to have a negative impact on your business, things can quickly go wrong. As professional business communicators, our knowledge in employing the correct media relations techniques is extensive and our experience has ensured successful campaigns in many diverse areas of commerce and industry. Usually there is far more to constructing a successful media campaign than first meets the eye. When well executed, if needed a campaign can reduce the possibility of long-term damage to the reputation of the business while, on a more positive note, it can lead to an increase in awareness of your business and more demand for your products or services.