The marketing services industry has changed quite a lot in recent years and this is not just down to the internet. But, largely due to it, the specialist PR practitioner has watched with interest the demise of the all-embracing advertising agency. Many advertising agencies in the provinces have unfortunately disappeared but the few that have survived tend to be very good. This change, coupled with a shift in buying patterns and new ways to influence the consumer, has created a definitive role for the writer/communicator aka the PR specialist. Eastwood can brings its specific skills to the following areas: Media relations; Corporate design; Script and speech writing; Crisis management; Employee relations, Community and Environmental issues. All these subjects are elaborated on elsewhere in this web site. Eastwood provides these services in the knowledge they will usually form part of a broader marketing and sales strategy and there may well be the need to work with experts in the other professions.